Luminosity Group provides a range of services to help you build pipeline and accelerate sales cycles including Demos, Videos and our newly introduced Assessment App.
At Luminosity Group, we're experts at creating demos that sell. Whether you need a high-level Conceptual Demo to generate awareness or a User Experience Demo to drive interest-to-purchase conversion, it can be up and running in as little as four weeks.
Conceptual Demos distill your differentiators and illuminate your story using a blend of photography, video, product screen shots, and infographics. These viral on-demand assets provide the 30,000-foot view of your solution and answer the questions, "What is your offering?" and perhaps more importantly, "Why should I care?" These demos are used to establish an understanding of the business problem with your prospect and are well suited for building the front-end of the funnel.
User Experience Demos provide the 10,000-foot view of your solution in action and answer the question, "How does it work?" In this era of no-nonsense spending, demonstrating the capabilities of your product is a critical step in the sales process. Consequently, these demos are well suited for leads further down the funnel where prospects understand the business problem and are actively evaluating solutions. With User Experience Demos, you can to deliver a bullet-proof demo that positions you favorably over your competitors, is always on message, and never stops selling.
Luminosity Group's Assessment App is a turn-key web application that employs the Socratic sales methodology of leading a prospect towards a buying decision by presenting a series of well-designed questions. It's the perfect way introduce interactivity to your brand because the questions position you as a thought leader and the responses generate a personalize report for your prospect. I know it sounds cliché, but it truly is a win-win for you and your prospects.
Here's how it works. The Assessment uses Web 2.0 technologies and can employ video, animation, and imagery to provide compelling context for multiple-choice questions. The application then weights the answers and applies business rules to present the most effective interactive response. At the conclusion of the Assessment, the application generates a personalized report that the prospect can use as an internal selling tool to promote your products and services.
To see the Assessment in action, click here. This is a sample we developed to support a new product introduction for the folks at FrontRange. It's running on our test sever so you can respond to the questions without messing up their data.
The Assessment is built to run 24/7 with no need for monitoring or administration. Generated leads are pushed to a CSV file, which triggers emails to your marketing and sales teams. Alternately, leads can be automatically passed into your CRM system and routed for follow-up. In addition to generating leads, the Assessment responses can be rolled up for benchmark or industry trend reports: another highly credible way to promote thought leadership for your brand.
Luminosity Group specializes in sales and marketing sizzle videos. Our team works with the best shooters in the business to film your people and then post-produces the piece in our studio to deliver a turn-key online asset that you can use on your website, YouTube, blogs and more. Alternately, we leverage stock video footage to create that emotive opening you need to hook the audience's attention so they're receptive to the rest of your message.
